Wisconsin headline: Focus on Energy $300-$1,500 + utility-specific rebates + HEEHRA up to $8,000. Combined $4,000-$8,000 typical.
Active programs
Focus on Energy
Wisconsin’s statewide program covering heat pumps statewide.1 Cold-climate heat pump rebates $300-$1,500 depending on equipment efficiency.
Wisconsin HEEHRA
Administered by Wisconsin Public Service Commission.2 $8,000 cap (≤80% AMI), $4,000 cap (80-150% AMI).
Major utilities
- We Energies (eastern WI)
- Madison Gas & Electric
- Alliant Energy
- Xcel Energy (western WI)
All participate through Focus on Energy.
Realistic example
Madison home cold-climate heat pump install:
- Install: $14,000
- Focus on Energy: $1,000
- HEEHRA at 80-150% AMI: $4,000
- Net: $9,000
What to do next
Use Focus on Energy’s contractor finder. See the 2026 heat pump rebate guide for context.